about fish insider


Travis Lloyd

Publisher

Travis’s entrepreneurial spirit and passion for fishing make him a natural as the principal and publisher of Fish Insider. He builds personal connections and finds an outlet for competition through his love of the sport while simultaneously benefiting partners with a business acumen that’s second to none.

Joel Vandekrol

Vice President

Joel Vandekrol is a dedicated creator with a profound passion for fishing. Married and a father of three, Joel seamlessly blends his family life with his love for the outdoors. His commitment to excellence and meticulous attention to detail are evident in everything he does. Whether he’s out on the water or behind the lens, Joel captures moments that resonate with authenticity and evoke a true sense of the fishing experience. His work not only showcases the beauty of the sport but also inspires others to appreciate and engage with the natural world.

joel@fishinsider.com

Paige Zaslavsky

Sales Executive

Paige grew up fishing, hiking, and camping in Southern Illinois. Now she enjoys sharing her love of the outdoors with her children. Another of her passions is helping businesses find better ways to share their offerings in the outdoors marketplace, including print, digital, social, and all the other platforms available today and yet to come.

David A Brown

Senior Writer

A lifetime angler with adventures ranging from Amazon peacock bass to Florida Keys bonefish to giant Canadian pike, David blends creative storytelling with insightful descriptions to convey the sport’s essence and provide the details anglers need to make their own memories. With nearly four decades of writing experience, David delivers compelling content across multiple media platforms, including traditional magazine and digital features, tournament coverage, video scripts, marketing communications, specialty publications, and creative projects. He’s also a book author, photographer, foodie, and proud dog grandpa.

tightlinecomm@aol.com 

Matt Cook

President

David Schlake

Editor-in-Chief

Hailing from Goochland, Virginia, David grew up on the James River with the Atlantic Coast less than two hours away. While his proximity to prime waters resulted in a passion for both freshwater and saltwater fishing, he also enjoys upland and big-game hunting. He graduated from West Virginia University before making his way to Austin, Texas, where he helped launch and grow Wide Open Spaces into the outdoor industry’s digital leader in hunting and fishing content. His byline has since appeared in many other revered publications, including Field & Stream, Lone Star Outdoor News, Shotgun Life, Field Ethos, and more.

david@fishinsider.com

Art Nubaryan 

Sales & Business Consultant

From luxury cars to high-end fishing hooks, Art has established himself as a top salesperson advisor in the world of business. His passion for fishing started when he was just a child, eventually leading to tackle manufacturing and now to sales and consulting. As much as he loves catching fish, his real passion is helping fishing brands catch customers.

Bill McDonald

Industry Professional & Touring Angler

With nearly 40 years of experience in the outdoor industry, Bill McDonald has journeyed from a grassroots fisherman to a touring professional, gaining invaluable insights and expertise along the way. His career has seen him not only excel in fishing but also thrive in promoting and working within the industry. Bill is passionate about building brands and forging long-lasting partnerships that benefit all involved. His dedication to helping others succeed is a testament to his belief that “Fishing Matters.” Whether it’s mentoring newcomers or collaborating with established brands, Bill’s enthusiasm and knowledge make him a pillar in the outdoor community.

Contributors


Mike Iaconelli

Crispin Powley

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus pellentesque ante et augue consectetur eleifend. Nulla ut varius sapien.

Mike Iaconelli

Eric Allee

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus pellentesque ante et augue consectetur eleifend. Nulla ut varius sapien.

Mike Iaconelli

Jim Crowley

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus pellentesque ante et augue consectetur eleifend. Nulla ut varius sapien.

Mike Iaconelli

Craig Lamb

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus pellentesque ante et augue consectetur eleifend. Nulla ut varius sapien.

Mike Iaconelli

Bailey Eigbret

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus pellentesque ante et augue consectetur eleifend. Nulla ut varius sapien.

We started as readers and evolved into creators—authentic, real people shaping the industry. We are writers, creators, directors, influencers, manufacturers, and cultivators of influence and innovation.

Above all else, we are anglers before anything.

We are committed to delivering a high-quality product that our partners are proud to represent. Through conscious decision-making, we serve our readers’ interests and influence the industry for the better. As the central hub of information, we are the new force driving communication, crafted from traditional roots to benefit everyone involved.

We are here to change perceptions, not merely through words, but through the compelling content and stories shared by and for our readers. As industry insiders, we offer valuable insights and genuine perspectives. We are real people with real experience, committed to disrupting industry norms and breaking away from bad habits.

We craft content that resonates—dynamic, precise, and enveloped in quality. Our expert writers animate every keystroke, presenting each piece on a rich, premium canvas. Anchored in the core values of our culture, we empower the fishing community with messages crafted with intent and care.