About

What is Fish Insider?

The people at Fish Insider have one thing in common: they’re passionate about fishing. It’s why our motto is “Fishing Matters.”

Why Fish Insider? Because we believe fishing makes our world a better place.

What does Fish Insider do? At its core, Fish Insider is a media content company. We have a print publication (Fish Insider magazine), a website (fishinsider.com), an e-newsletter (Fish Insider News — FIN), digital media platforms, production facilities, and an A-to-Z consulting service. Everything we do is focused on doing better business in the fishing industry.

By helping our industry do better business, we grow the sport and the market.

Industry veteran Ken Duke is the editor in chief of Fish Insider. He’s been writing, photographing, recording, broadcasting, and consulting about fishing for most of his life. And he’s been an industry insider for more than 40 years, serving as the managing editor of Fishing Tackle Retailer and as the senior editor of B.A.S.S. Publications.

In Duke’s words, “Fish Insider offers the strategy, the platforms, and the tools to help you succeed whether you’re a dealer, a manufacturer, a wholesaler, a rep group, a professional angler, someone aspiring to work in the industry, or an angler looking to purchase new gear. If you’re in the fishing industry, we can help you get from where you are to where you want and need to be. We can spread the message about your product, direct the market to your door, help you put your goods in places where consumers will find them, develop the content to best tell your story, get your team pulling together, and generally move the needle in the right direction.”

It starts with a call.