As ICAST enters its 67th year, fishing industry professionals and recreational anglers will once again flock to Orlando, Florida, in mid-July to get the first look at the industry’s latest and greatest in all things fishing.
Brands and their constituents long for the opening day of the show, where they can showcase innovation and leverage networking opportunities for years to come. Consumers quench their thirst for anything different that might offer them an edge over the competition out on the water. And, most of all, the sport of fishing takes yet another step forward.
ICAST is the angler’s summit, the intersection of all who share an undying passion. But before you pick up your credentials and brace for sensory overload, here are a few new products worth adding to your checklist.
RODS
CASHION ICON FFS SERIES
Don’t just see fish on your graphs—catch them. Forward-facing sonar provides access to catches like never before, but you still need to target those fish effectively. Even with the help of advanced electronics, your rod choice is critical for pinpoint casts, lifelike presentation, and strong hooksets. Cashion’s ICON Forward Facing Sonar Rods give you exactly what you need to suspend minnow-profile baits and jigs and move them naturally and vulnerably. Available in 7’4” Medium-Fast and 7’5” Medium-Light Fast models. MSRP $234.95
CASHION ICON BFS
The ICON BFS or “Bait Finesse System” was designed specifically for ultralight finesse fishing with baitcasting tackle. Cashion has taken their American-made, scientifically superior touch and developed a line of Bait Finesse System Rods for anglers the demand peak performance. Equipped with a Medium-Light Power and Fast-Action tip, the ICON 7’2” BFS Rod is ideal for finesse fishing small baits around cover with the control that only a baitcasting rod can offer. MSRP $234.95
CASHION ELEMENT BFS
The ELEMENT Bait Finesse System Rod, has it all. An ultralight rod that’s American-made, affordable, and high-quality, it’s built for peak performance across all BFS techniques and including features like the CR4r raw finish blank, ceramic guides, and an exposed reel seat for direct blank contact. The old saying, “quality ain’t cheap” is true, but Cashion’s proprietary manufacturing processes delivers the most price competitive and scientifically superior, American-made fishing rod on the market. MSRP $129.95
CASHION ICON PANFISH/TROUT SERIES
The ICON Panfish & Trout Rods are purpose built for ultralight angling enthusiasts. The carbon fiber pre-preg is rolled at the Cashion facility right here in the U.S. and delivers unmatched performance for the ultralight techniques used for panfish and trout. The graphite and EVA reel seat matched with Cashion’s proprietary carbon fiber split-grip handle make the ICON Panfish & Trout Rod the most sensitive, ergonomic, and technologically advanced ultra-light rod on the market. MSRP $234.95
CASHION ICON INSHORE
The ICON Inshore is 100-percent American-made. The CR6r blanks are rolled from a proprietary Carbon Fiber pre-preg with a raw finish for an incredibly sensitive and lightweight rod. Featuring K-Frame Tangle Free guides and Cashion’s new carbon fiber hybrid gimbal butt, this rod is sure to provide ultimate longevity under the harshest conditions. With a VSS reel seat and grip and a hook keeper placed in the optimal position, this rod is set to be your go-to for speckled trout for years to come. Available in 7’6″ Medium-Light Fast. MSRP $234.95
UGLY STIK GX2
The Ugly Stik GX2 has been America’s favorite rod since 1976 establishing a reputation for unmatched strength and durability. The new GX2 builds on this reputation now packed with new features that make it tougher and perform better than ever. The renowned Clear Tip design, Ugly Tech construction, and Ugly Tuff guides are now joined with a proprietary guide coating to improve performance, an extra-durable rubberized diamond EVA handle for better grip and improved durability, and finally, a new reel seat designed for better hand feel and increased sensitivity all packed under a 10-year warranty. MSRP $49.95
ST. CROIX PHYSYX MINNOW SHAKER
Conceived and executed in science, technique-focused PHYSYX rods increase angler control in every physical act. SCIV+ carbon fiber blanks, titanium guides, and anthropometric design manifest an evolved lever and conductor of energy. A molded carbon fiber TRIGON handle, DYNAMIX reel seat, and rear trigger afford bionic-level control, balance, tactile feedback, and maximum comfort. Three all-new, extra-fast and fast-action spinning models (PHXS63MLXF, PHXS63MXF, and PHXS66MLF) purpose-engineered for minnow-shaking techniques expand PHYSYX to 28 rods for 2025. Handcrafted in the U.S. with a 15-year warranty. MSRP $345-$415
DENALI ATTAX PRO
The newly redesigned AttaX Pro series took a great rod and made it even better. The original AttaX series has been a Denali staple since its inception, and with a new facelift and upgraded components, the new AttaX Pro will weigh up to 20 percent lighter than its predecessor. The new AttaX Pro Series features carbon grips, a proprietary reel seat, Duraloc guides, and aggressive styling. All blanks were retooled for crisper actions and precise delivery, making the new AttaX Pro series the go-to rod for any serious angler. The AttaX Pro Series will be available in three spinning models and 12 casting models, offering anglers a rod for a variety of techniques. MSRP $149.99
LEWS LFS RODS
Exceeding limits of performance and innovation, Lew’s LFS Series casting and spinning rods are designed with Lew’s exclusive LFS-X3 proprietary blank for extreme strength and lightweight efficiency on the water. The LFS-X3 proprietary blank design on the LFS Series rods features three unique woven graphite materials that come together in a thin diameter blank with an abundance of power, making these rods ideal for pulling aggressive fish from heavy cover. Both of Lew’s exclusive reel seats—Full Contact casting reel seats and Comfort Plus spinning reel seats—have been outfitted with premium cork material to enhance grip, comfort, and style of the LFS Series. Includes diamond polished FUJI CONCEPT O GUIDES. MSRP $139.99
HALO BB SERIES JERKBAIT RODS
The Halo Fishing Jerkbait Rod, designed by Bassmaster Classic Champion Justin Hamner. Crafted from high modulus graphite, this rod offers unmatched sensitivity to feel every nibble. With balanced Light-Medium Heavy power, it handles both shallow and deep-diving jerkbaits. The ergonomic grade “A” cork handle ensures comfort and control, while advanced composite materials provide strength and durability. Elevate your jerkbait fishing game with precision and power, thanks to Justin Hamner’s expert design. MSRP $189.99
ST. CROIX TECHNICA FLY RODS
Technica answers the call of PhD-level trout fishing with six four-piece models in 3- to 5-pound line weights. Responsive, moderate actions enhanced with an advanced carbon fiber matrix and MITO® Graphene technology deliver exceptional line speed, loop stability, and accuracy. Optimized for dry-fly presentations everywhere—from wide, windswept rivers to intimate limestones—Technica is engineered and precision-crafted for the trickiest of trout-fishing situations. Handcrafted in the U.S. and comes with a 15-year warranty. MSRP $975
PENN ALLY II SALTWATER RODS
The expanded lineup of PENN Ally II rods now includes 23 additional SKUs including eight west coast models. Ally II rods feature custom, rubberized, shrink-wrapped handles for all-day comfort along with a seaguide aluminum HBS reel seat on select models. Built with power and durability in mind, the Ally II rods are built to withstand the elements and dominate in saltwater applications. MSRP $169-$249
MUDHOLE CUSTOM TACKLE SIGNATURE SERIES ROD KIT
TV personality, professional angler, author, and rod building enthusiast Jim Crowley now has his own series of custom rod kits! Take all the guesswork out of designing your next fishing rod and build the rods that Jim uses on his show to land trophy fish. Whether a 6’6” Medium-Light ned rig rod, a 6’8” Medium jerkbait rod, or Jim’s 7’4” Medium-Heavy bladed jig rod, Jim Crowley has designed his Signature Series Rod Kits for some of the most common freshwater applications. MSRP $132.99 to $143.99
PENN BATTLE IV SPINNING COMBO
The newly upgraded PENN Battle IV Spinning combo, a leading choice for anglers who prioritize durability and versatility at an affordable price, now introduces the PENN Battle IV reel showcasing the all-new Hydro Armour System. This new system better protects the reel from saltwater intrusion and corrosion, increasing its durability. The Battle IV combo features a graphite blank rod designed for sensitivity and strength along with PENN’s dura-guides for long-lasting reliability and years of fish-catching ability. MSRP $129.95-$179.95
ST. CROIX GXR CASTING & SPINNING COMBOS
New GXR Bass Systems bring St. Croix performance and SEVIIN reliability to the bass combo market. Offering eight technique-specific precision-matched models (four casting and four spinning), GXR Bass Systems combine proven SCII carbon fiber blanks, stainless-steel hybrid guide trains, premium-grade traditional split-grip cork handles, and smooth and powerful SEVIIN GXR casting and spinning reels for elevated fishing experiences in all of today’s top bass presentations. Five-year rod warranty and a one-year reel warranty. MSRP $200-$225
REELS
ABU GARCIA MAX ELITE SPINNING REEL
The Abu Garcia MAX spinning family takes inspiration from both the Abu Garcia Revo and Zenon series of spinning reels. Leveraging the asymmetric design, V-rotor, and V-spool to give anglers a very compact, lightweight spinning reel, the MAX ELite offers unparalleled performance. Anglers can now receive Revo-like performance at an unmatched price point. MSRP $99.99
LEWS CUSTOM PRO BAITCAST REEL
Elevating precision and unleashing limitless potential, Lew’s Custom Pro Baitcast Reel features an ultra-compact design with a 30mm spool, boldly redefining expectations of quality and performance. Within the sleek, one-piece aluminum frame lies ParaMag® ITB (Inertia Transfer Braking)—enabling maximum cast control and efficiency without sacrificing casting distance. MSRP $279.99
SPRO JC ELITE
SPRO is excited to announce the addition of Jason Christie’s new line of JC Elite baitcasting reels. The JC Elite reels will be available in four gear ratios all built on the same durable, lightweight GV-5H resin frame. The knobs of each reel handle come in a specific color-coded knob. Each color represents a different gear ratio, making it easy to quickly identify which speed a particular reel will be. The SPRO/JC reel is available in four gear ratios—5.6:1 (Green), 6.6:1 (Purple), 7.3:1 (Red), and 8.1:1 (Orange). Each reel is equipped with nine ball bearings and has a line capacity of 120 yards/12 pounds. It weighs in at only 7.9 ounces with a max drag setting of 20 pounds. MSRP $125.99
SEVIIN GS SERIES CASTING
An expansion of the performance-focused SEVIIN GS Series for 2025, GS casting reels are designed, built, and relentlessly tested for flawless operation, uncompromising reliability, and maximum performance with heavy braided lines. Standout features include a one-piece aluminum frame, Japanese stainless-steel spool bearings, 95mm carbon fiber handle, and an easy-to-use dual magnetic + centrifugal braking system. Six highly tunable 150-size models are available in three gear ratios in right- or left-handed retrieve. One-year warranty. MSRP $180
PENN FANTHOM ELECTRIC REEL
The first-ever cordless powered reel to ever hit the saltwater market is finally here. The PENN Fathom Electric comes with an integrated battery, providing anglers with incredible torque and power, along with an integrated LED display screen and angler-friendly customizable settings. The PENN Fathom Electric reel is designed for both power and efficiency. It boasts a maximum winding power of 35 pounds (15.9 kg) and can achieve speeds of up to 750 feet per minute (fpm), varying by reel size. Engineered for versatility, the reel is optimized for deep-dropping activities, reaching depths of up to 1,000 feet, and performs exceptionally well in kite fishing and light trolling scenarios. MSRP $799.95-$899.95
LEW’S CUSTOM LITE SHALLOW SPOOL BAITCASTER REEL
Equipping finesse anglers with ultimate baitcasting distance and control, Lew’s is pleased to introduce the Custom Lite Shallow Spool Baitcast Reel. Built for baitcast enthusiasts who rely on finesse crankbaits, small topwaters, and lightweight soft plastics to get the job done, the Custom Lite is built with a premium QuietCast® Adjustable Centrifugal Braking system and Lew’s innovative free-spool rotation design to deliver an exceptionally long and accurate cast with finesse-sized baits. MSRP $299.99
APPAREL
AFTCO FORTRESS RAIN SUIT
AFTCO has introduced your fortress from the storm. When it comes to staying dry, the Fortress Rain Suit over-delivers. Constructed with a Toray® 100-percent nylon membrane that’s 30K waterproof and 7K breathable, it features the innovative SpeedVent™ hood that stays in place even at high speeds, YKK® AquaGuard® zippers, “Double-Dry” cuffs that prevent water from seeping up your sleeves, a reinforced pliers pocket, ultra-comfortable shoulder straps, and a kill switch D-ring attachment for safety. MSRP $1,098
GILL MERIDIAN HOODIE
An everyday staple, the versatile Meridian Hoodie is ideal for cooler days when you need a little extra protection. Delivering wind resistance, thermal performance, and soft comfort, this performance hoodie features a recycled polyester fabric with a durable face and thermal brushed interior. The fitted hood layers easily beneath a waterproof outer layer and comes with a handy removable gaiter. Available in black and sage colorways in sizes XS-4XL. MSRP $79.95
WHITEWATER MERINO FISHING HOODIE
Yes, a wool sun shirt. Leave it to Whitewater Fishing with their combined 100 years of apparel design expertise to leverage the inherent comfort, moisture-wicking, and cooling properties of Merino wool and merge them with sun shirt features and technologies. Discover the Merino Fishing Hoodie, crafted from superfine 18.5-micron Merino wool. This hoodie offers natural temperature regulation, keeping you warm in the cold and breathable in the heat. Enhanced with 50+ UPF, it provides superior sun protection. The hoodie’s antimicrobial properties keep odors at bay, while natural moisture-wicking ensures you stay dry. Nylon and elastane add elasticity for optimal movement, and flat-lock seams guarantee durability and comfort. The premium three-piece hood offers additional sun protection and warmth. MSRP $129.99
MARSH WEAR WOMEN’S BUXTON TECH HOODIE
Built with style and performance for your next pursuit, the Buxton Performance Hoodie is tailor-made for women in an especially comfortable fabric. Keep the rays away with this soft, breathable jersey fabric in a relaxed, active fit. Made from recycled polyester, each crew gives new life to eight recycled water bottles. MSRP $49
SIMMS G4Z STOCKINGFOOT WADER
Handcrafted in Bozeman, Montana, the new G4Z Stockingfoot Wader retains its award-winning four-layer GORE-TEX® Pro Shell lower and three-layer GORE-TEX Pro Shell upper for durability and breathability. Enhanced patterning offers a better fit and improved mobility, with the four-layer lower extended for added durability. The updated spacer mesh suspender system provides ergonomic fit and on-the-fly adjustment with cam-locking hardware. Features include two zippered chest pockets, two micro-fleece handwarmer pockets, and two TruZip submersible pockets. The bonded YKK center-front zipper reduces bulk and increases comfort and mobility, making the G4Z an exceptional choice for anglers. MSRP $999.95
SIMMS M’S G3 GUIDE WADING BOOTS (VIBRAM SOLE)
Built for endurance, comfort, and in-river stability, the G3 Guide Boot—Vibram is favored by guides and anglers. Its ultra-durable construction combines high-abrasion textile mesh, synthetic and natural rubber, with scratch rubber overlays. Designed like a traditional work boot, it offers near-permanence in an angler’s kit. The Vibram Idrogrip outsole with Traction Lug provides 20-percent better wet-slip resistance than standard Idrogrip and is compatible with Simms Hardbite and Alumibite Star Cleats and Hardbite Studs. MSRP $299.95
SIMMS PURSUIT SHOE
The Simms Pursuit Shoe is the ultimate wet-wading cross trainer, offering superior in-river grip and versatility for the deck, paddle board, and beyond. It features an ultra-breathable, quick-draining mesh upper, a stretch collar, and high-abrasion TPU overlays in key wear areas. The quick-lacing system ensures easy fit adjustment and minimizes snagging. A non-marking siped outsole provides excellent wet-slip resistance. Designed for barefoot wear or with a thin liner sock, this shoe adapts to your needs, making it perfect for any aquatic adventure. MSRP $139.95
SIMMS FLYWEIGHT VEST PACK
Elevate your on-water performance with the fast and light Flyweight Vest Pack, offering ample, intuitively designed storage for all your fishing needs. Constructed from lightweight, ultra-durable, and water-resistant 150-denier robic nylon fabric with HDPE yarns, this vest is built to last. It features a 15-liter main compartment, two quick-access drop pockets, four zippered pockets, and two small stretch-mesh pockets on the front. Spacer mesh back, side, and chest panels provide padding and breathability, while dual mesh pockets hold rod tubes or water bottles. Dual sternum straps and side compression bungee ensure a fine-tuned fit, and a stowable stuffit pocket serves as a net holster or gear carrier. It also includes an interior sleeve for hydration bladders up to 2 liters (bladder not included). MSRP $199.95
MUSTANG SURVIVAL ELITE 120 LIFE JACKET
The Mustang Survival Elite 120, formerly the Elite 28, offers 28-pound buoyancy and automatic inflation. Ideal for anglers and fast boat users, it features ADAPT Technology for enhanced safety. The new design improves neck comfort and stability, with a low-profile, lightweight chassis and breathable mesh back. The shorter chassis prevents ride-up, and the Hammar MA1 hydrostatic inflator avoids accidental activation. Perfect for all-day comfort during in-shore and coastal adventures. MSRP: $279.99
LINE
BERKLEY FORWARD BRAID
The new Berkley FORWARD braid is optimized for forward-facing sonar technology, allowing precise bait placement. Its proprietary longitudinal construction enables longer casts and higher sensitivity by maintaining cross-section integrity and reducing fiber crossover. This results in better signal transmission to the angler. With smaller diameters and weight ratios, it offers less casting resistance and more yardage on a reel. MSRP $29.99
SEAGUAR POUNCE FLOUROCARBON
Seaguar’s Pounce is a new fluorocarbon leader designed for bass fishing in heavy cover. Nearly invisible underwater, it offers exceptional abrasion resistance, knot strength, and impact strength. Perfect for fishing around rocks, grass, docks, and timber, Pounce ensures a stealthy approach and rapid sinking. Available in 6-, 8-, 10-, 12-, and 15-pound tests on 25-yard spools, it complements Seaguar’s premium braids like Smackdown and TactX, delivering top-notch performance. MSRP starting at $7.49
SEAGUAR JDM FLOUROCARBON
Seaguar, renowned for inventing fluorocarbon fishing lines in Japan, is now offering three popular Japanese Domestic Market (JDM) products in North America: R18 Fluorocarbon mainline, PEX8 Lure Edition Braid, and Grand Max Fluorocarbon Leader. These lines are designed for exceptional performance in highly pressured fisheries, featuring advanced materials and construction. R18 offers superior casting and strength, PEX8 provides ultra-thin, high-visibility braid, and Grand Max delivers low stretch and excellent sensitivity. Available March 2025 at the Bassmaster Classic, these products cater to serious anglers seeking top-tier gear.
SUNLINE ALMIGHT SINKING BRAID
Sunline’s new Almight braided line is designed for spinning reels, offering increased efficiency with its unique sinking properties. This helps reduce line drift and bow caused by wind and waves, enhancing lure contact and bite detection. Almight has a specific gravity of 1.48, making it 50-percent heavier than traditional braided lines. Available in high-visibility pink or camo olive with orange metering, it comes in 165-yard spools and sizes of 7, 11, 13, 16, 18, and 22 pounds. Almight is the only sinking braided line available on the U.S. market. MSRP $22.99
P-LINE PELAGX
The saltwater environment is unforgiving to those who show up to the game unprepared; every link of your tackle needs to work flawlessly when it comes to chasing huge fish, which is why the team at P-Line developed PelagX Fluorocarbon Leader Material. Advanced angler expectations motivated the engineers at P-Line to use the highest-quality Japanese raw materials and extrusion technology to create the toughest, clearest, strongest, most abrasion-resistant saltwater fluorocarbon leader material available! Available in 20-, 25-, 30-, 40-, 50-, 60-, 80-, 100-, 130-, 150- and 200-pound test (20-80 pound test in a 50-yard wrist spool, 100-200 pound test in a 30-yard wrist spool).
P-LINE PANFISH LINE
HP PANFISH was developed for the crappie, sunfish, bluegill and yellow perch anglers of the world. Whether you’re swimming a jig, huddled over a hole on the ice or soaking worms or minnows under a float, HP Panfish will exceed your expectations with its easy casting, memory-free line, which works great on spinning reels. Available in Clear and Hi-Vis Yellow, in 2- to 8-pound test in 150-yard spools.
HARD BAITS
BERKLEY KREJ
Introducing the Berkley Krej, a unique hard bait with an innovative upturned bill that mimics the natural upward fleeing reaction of baitfish. Unlike traditional jerkbaits, the Krej (“Jerk” spelled backward) moves upward in the water column and then falls backward toward chasing fish. Designed in Berkley Labs, it excels with forward-facing sonar, allowing anglers to see fish reactions and adjust the bait’s movement to imitate natural fleeing or trigger reaction strikes. Perfect for the new “krejing” style of fishing. MSRP $14.99
SAVAGE GEAR REVMAG WALKER
The Savage Gear RevMag Walker features an innovative design for precise casts and long-distance presentations. Its magnetic weight transfer system moves weight backward during the cast, then shifts it forward for smooth, flat landings. Ideal for inshore and nearshore saltwater fishing, the RevMag Walker mimics a dying fish with its wide side-to-side walking action, triggering bites from large predators. Equipped with corrosion-resistant, ultra-sharp hooks, it’s ready to land the toughest fish. MSRP $14.99
SPRO ZERO SWIMMER 100
The Zero Swimmer 100 is great for just about any time the fish are feeding on top. Whether you’re fishing a shallow pocket, or throwing over brush, the loud one-knock will be sure to grab their attention. This bait can be worked as a slow roll, fast retrieve, or rip-and-pause retrieve. Be sure to keep your rod at a 45-degree angle when retrieving for the best action. It’s a castable wake bait featuring a loud one-knock sound, measuring 100mm and weighing 3/5 oz, equipped with two No. 4 Gamakatsu round bend trebles, and available in eight fish-catching color patterns. MSRP $11.99
STRIKE KING HARDLINER
If you’re looking for action that will trick any bass into biting, look no further than the Strike King Hardliner. This flat-sided crankbait feels like an old, familiar favorite with a fresh appearance and an undeniably irresistible, tight wobble that bass can’t resist. The Hardliner dives 5- to 7-feet with excellent castability and a circuit board lip for added durability. Available in a selection of successful, pro-chosen colors and outfitted with exceptionally hooks for secure penetration, Strike King’s Hardliner is sure to lure in bites from even the most highly pressured fish. MSRP $8.99
6TH SENSE PROVOKE 97X
Developed with insights from Team6 pro anglers, the 6th Sense Provoke 97X Jerkbait offers a finesse presentation with natural darting movements, perfect for heavily pressured fish. Its unique tapered tail design imitates baitfish, and it can float or suspend based on water temperature, diving to 3-5 feet. The weight transfer system enables long casts, while rattling acoustics and sharp treble hooks secure bites. Enhanced with 3D eyes, detailed scales, and sculpted gill plates, it gives anglers a competitive edge. MSRP $13.99
BILL LEWIS ZIG-ZAG
The excitement of a topwater bite is simply unrivaled. The Bill Lewis Zig-Zag has added a little more fun into the mix. Designed to be tied on in front of a walking bait, the Zig-Zag mimics an even smaller baitfish being chased and adds another layer of realism to your presentation. Offered in six colors, the Zig-Zag features its own feathered treble hook for enhanced hookup ratios. MSRP $8.99
P-LINE ANGRY EYE PREDATOR
The Angry Eye Predator is a versatile 6 1/2-inch jointed minnow bait. While trolling, the AEP will run at a depth range of 4-7 feet, making it the perfect option when game fish are feeding on flats and tight to the shoreline. The Predator is a deep-diving, jointed bait with a quick-wobbling action that makes it irresistible to striped bass and other game fish. Trolled at 2-3mph with 100 feet of line out, the Predator will dive 12-13 feet. With three counterbalanced weights in the body, and six hollow BBs in the center cavity, you’ll have the action, sound and vibration needed to load the boat with fish.
STEEL SHAD BOTTOM BLADE
The SteelShad Bottom Blade is a unique new twist on the age-old, yet ultra-productive blade bait. Designed to fall vertically through the water column, the Bottom Blade features attention-getting action, an attractive profile, and a very unique design that ensures it lands perfectly on the bottom in a stand-up position. Available in both 3/8- and 1/2-ounce oz sizes, as well as a multitude of colors, the Bottom Blade features a No. 4 Mustad Triple Grip treble hook to ensure that your fish makes it back to the boat. The Bottom Blade takes the blade bait game to another level! MSRP $6.99
BUCCA BRAND 6” TRICK SHAD
The new Bucca Brand 6’’ Trick Shad, designed by renowned swimbait creator Mike Bucca, is proof that some baits just have a little extra magic. Although a slightly smaller offering than the original 7’’ Trick Shad, this ABS hard plastic glide bait is designed to get big bites. Thanks to Bucca’s experience and knowledge, the Trick Shad stands out as a value offering that has the look and action to attract bites, and the components to ensure you land them. Featuring Mustad Triple Grip hooks, a replaceable tail, and swivel hook hangers the 6’’ Trick Shad is available in 10 gorgeous colors. MSRP $39
BILL LEWIS DEPTH CHARGE
The Bill Lewis Depth Charge is an innovative sinking twitch bait optimized for forward-facing sonar. Designed without a lip, the Depth Charge sinks quickly on a slack line with a back-and-forth shimmy that is hard for a bass to ignore. Available in three sizes and 14 colors, the Depth Charge can be twitched, ripped, pulled, or simply retrieved and is absolute dynamite on schooling fish! MSRP $9.99
ZMAN TUNGSTEN CHATTERBAIT ELITE EVO
Featuring a 96-percent tungsten head, the ZMAN Tungsten ChatterBait Elite EVO descends quickly, shimmying and shaking to produce a unique sound and vibration. The direct head-to-blade connection activates the ChatterBlade immediately, creating an erratic hunting action. A custom heavy-duty 5/0 black nickel needlepoint hook, dual molded split grip, and wire trailer keeper secure both ElaZtech and standard soft plastic trailers. Detailed pro-designed head paint patterns, oversized 3D baitfish eyes, and wire-tied 100-percent silicone skirts enhance realism and longevity. Stainless steel blades with plated, painted, and glitter-coated finishes ensure durability. Available in 3/8- and 1/2-ounce sizes in 12 vibrant color schemes. MSRP $15.99
GAMAKATSU JDM KING COBRA JIG
The JDM King Cobra Jig is built around the Gamakatsu 60-degree Nano Alpha hook, which offers plenty of gap width combined with a shorter shank, giving it a compact look. A matte finish, chip resistant painted head in a “Cobra Shape” allows the jig to stand up in a natural defensive posture and prevents the jig from rolling over. Add a hand-tied, high-contrast skirt, and this jig is about as realistic as you can get. No detail was overlooked in the design of this high quality JDM jig which features a dual wire keeper for plastic trailers, thicker weed guard to prevent snags, and a recessed line tie. The JDM King Cobra jig is available in five sizes ranging from 3/16 to 3/4 ounce and three hook sizes from 2/0 to 4/0 in six unique JDM style craw colors. MSRP $7.49
GAMAKATSU JDM SWIMMING SHOT NEO SWIM JIG
The JDM Swimming Shot Neo Swim Jig is second to none when it comes to detail and quality. Built around the ultra-sharp, 30-degree Nano Alpha Hook, this swim jig features a slightly longer shank which increases hook ups on short strikes. The head design minimizes hang ups, is chip resistant, and painted in a matte finish. An eight-strand weed guard matches this swim jig allowing it to slip through cover with ease. The JDM Swimming Shot Neo Swim Jig is available in three sizes ranging from 1/4 to 1/2 ounce with a size 4/0 hook in six exclusive JDM style colors. MSRP $7.49
BUCKEYE LURES SPOT REMOVER JIG
The Buckeye Spot Remover Jig is the ultimate finesse jig! Utilizing the same head design as the popular MDJ Spot Remover Ned Head, this jig features a 2/0 Mustad hook and a premium, finesse-cut frog hair skirt. The Spot Remover Jig is available in three sizes (1/8-, 3/32-, and 1/4-ounce) and six gorgeous colors. If you like catching bass on a finesse jig, meet your new favorite weapon. MSRP $4.99
MISSILE JIGS IKE’S MONSTER JIG
The Ike’s Monster Jig is the trophy hunter’s dream to hook and land that big bass of a lifetime. Based on a custom 10/0 VMC, 60-degree, heavy-duty jig hook with the super slick PTFE coating, the all-purpose design of the Monster Jig head allows it to excel in swimming or bottom bouncing applications. Available in 1- or 1.5-ounce sizes, the Monster Jig will get down to those lunkers that live out in the depths of the lake. The Monster Jig will be offered in the top six big-bait color patterns including Green Gizzard, Bruiser, and Rainbow Trout. Think of Ike’s Monster Jig as the big swimbait of jigs. MSRP $15.99
SOFT BAITS
ZMAN Shadtron™ LT
The Shadtron™ LT is a true-to-nature swimbait featuring an innovative over/under line-through harness for top or belly hook rigging. Its rounded, wedge-shaped tail propels a realistic shad motion at various speeds, including extra slow retrieves. Detailed body sculpting replicates gills, eyes, scales, and fins, while 10X Tough ElaZtech® composition ensures durability. The swimbait includes a heavy-duty 3/0 or 5/0 sickle-shaped black nickel hook for strong, reliable hooksets. A balanced weighted harness and buoyant superplastic material maintain an upright posture. Available in eight lifelike color schemes, the Shadtron LT comes in 4.5” ($12.99) and 6” ($15.99) sizes, with Slow Sink (ROF 5) and Fast Sink (ROF 12) models. MSRP $12.99-$15.99
STRIKE KING FINAL COPY 4.75” & 6″
Strike King’s Final Copy Swimbait is an overachiever that boasts durability and versatility. The Final Copy has a magnetic, internal harness that is imbedded within the swimbait to ensure longevity and resistance to tears and rips in the soft plastic for long-lasting performance and has uniquely placed loops for multiple rigging options. The distinct shape of the Final Copy allows the swimbait to excel during high-speed retrieves and even weight distribution maintains balance to run true under all circumstances. Paired with a free-swinging, premium treble hook and available in premium Strike King colors to match the hatch, the Final Copy Swimbait elevates a familiar classic to a new level. MSRP $9.99, $10.99
STRIKE KING HOMING MINNOW
Stay in the strike zone longer with Strike King’s Homing Minnow. This 3-inch paddle-tail swimbait features a hyper-realistic profile that stands out on live sonar, ensuring ample opportunities to attract bass. Its 90-degree line tie provides a realistic swimming action. Weighing 1/4 ounce, it offers incredible castability and comes pre-rigged with an ultra-sharp 2/0 hook for secure hooksets. MSRP $6.99 (3-pack)
Z-MAN BIG BALLERZ
Crafted for shallow water, inshore saltwater applications, the Z-Man Big BallerZ features a dense, ball tail and realistic mullet-like profile. Its segmented body, V-shaped dorsal and ventral ridges, and diamond cross-section enable erratic quivering and thumping action. Back and belly hook slots ensure easy weedless rigging. Made from 10X Tough ElaZtech for durability, it offers natural buoyancy for versatile presentations. Available in 10 guide-inspired colors, the Big BallerZ pairs with ZWG Weighted Swimbait Hooks, Texas Eye Jigheads, and Swimbait Eye Jigheads. Sizes: 4” (5-pack) and 5” (4-pack). MSRP $5.99
AMERICAN BAITWORKS NANOSNAK
The NanoSnak—part of the NanoCrappie Series, with its innovative Pintail Design creates an erratic, enticing action that triggers aggressive strikes from Crappie and Panfish. The Ribbed Body adds subtle micro vibrations, enhancing the bait’s lifelike appeal and effectively holding scent for a longer-lasting crappie snack. The NanoSnak ensures you’ll get more bites and bigger catches. Make every cast count with the NanoSnak and experience unmatched fishing success. Supercharged with BaitFuel. MSRP $3.79
BERKLEY POWERBAIT DRIP MINNOW
The PowerBait Drip Minnow was meticulously designed to mimic shiners and other baitfish with an internal core and over-molded body creating contrast and adding unmatched detail to the bait. The unique drip-shaped tail provides anglers with a subtle and responsive action depending on how the angler moves their rod. For anglers looking to up their finesse fishing game, Berkley’s newest softbait features their proven HD Tru Color technology with never-before-seen colorway options. The extremely versatile bait pairs up with Berkley’s new Fusion19 Hybrid Jighead along with a variety of other rigging options such as a drop-shot, snap jig, or EWG hook. MSRP $8.99
MISSILE BAITS SPUNK SHAD 3.0
The super popular Spunk Shad lineup now has a super finesse 3” size to add to the ribbed body minnow shaped baits. The Spunk Shad 3.0 has applications on a smaller jig head, drop-shot, Damiki rig, and more. Coming in the same eight colors as the other Missile Baits Spunk Shads, all the color options will be covered. Finesse minnow baits are here to stay and this one is right combination of tiny size, durable, and subtle action. Like the other Spunk Shads, Missile Baits has licensed this shape and name from Hog Farmer Baits. MSRP $5.99
Z-MAN GRAPH SHADZ
Designed for vibrant forward-facing sonar (FFS) signals, the Z-Man 3.8-inch Graph ShadZ offers radical realism to attract challenging bass. Its pre-rigged jig and ElaZtech softbait feature a minimalist line-through jig head design with a recessed line tie for precise horizontal balance, eliminating the need for constant knot repositioning. The lure quickly reaches fish but hovers in the strike zone, thanks to its 90-degree line angle and buoyant ElaZtech body. The balanced baitfish head and deep profile enhance sonar reflectivity. The 10X Tough ElaZtech body ensures durability and natural buoyancy, with a forked tail producing lifelike motion. Equipped with a medium-wire 3/0 black nickel hook, it offers a high hookset ratio. Available in eight color schemes and in 3/16-, 1/4-, and 3/8-ounce sizes. Each pack includes one pre-rigged jig head/soft bait combo with a spare bait body. MSRP $6.99
YAMAMOTO SCOPE SHAD EXPANSION
Although designed to be the perfect tool for forward facing sonar, the all-new Scope Shad is far from a one-trick pony. When tasked with catching fish that are feeding primarily in a visual situation, the Scope Shad offers the perfect profile to fool even the most pressured bass. You can confidently rig it for a vertical presentation on technique-specific jig heads such as the all-new Buckeye Scope-Head. It is also an incredible offering on a drop shot as it is constructed from our Mega Floater Formula. Furthermore, the Scope Shad can be paired with an underspin to cover water and draw strikes where profile, size, and color are the deciding factors. Available in 13 clearwater-specific colors, the 3” Scope Shad will be the subject of many of your future stories. MSRP $5.99
YAMAMOTO SHAD SHAPE SWIMMER
Finesse is the name of the game in swimbaits right now, and the Shad Shape Swimmer provides the perfect action and profile that anglers (and fish) are craving. Available in three sizes (3.2’’, 3.7’’, 4.2’’) and 17 colors, five of which are brand new Stealth Series colors, the Shad Shape Swimmer is a must-have for any serious swimbait fisherman. High-quality materials and incredible color options, both of which Yamamoto is known for, team up with an awesome design to offer you a swim bait that produces as well as it looks. MSRP $5.99
AMERICAN BAITWORKS ZOO WAKE
Introducing the Zoo Wake, a revolutionary wake-style hollow-body topwater bait combining frog and swimbait features. It creates a subtle wake or swims just below the surface, mimicking fleeing baitfish or frogs with its erratic tail action. Perfect for frogging across mats, pads, or open water, it remains weedless and irresistible to bass. Equipped with a premium 4/0 double hook, it ensures solid hookups. Weighs 3/8 ounce; Length: 4 1/4 inches. MSRP $8.99
Z-MAN CHATTERSHAD
The Z-Man ChatterShad is an energetic ChatterBait trailer with a slim baitfish profile and a broad, razor-thin fan tail for authentic tail-flapping action. Made from soft ElaZtech, its slender, segmented body and diamond-shaped cross section enhance bait action by increasing energy transmission from ChatterBait vibrations. Pronounced V-shaped ridges on the tail increase water displacement and quivering motion. The malleable superplastic material ensures durability and freedom of movement. Dorsal and ventral hook slots simplify weedless rigging. Available in 4.5” (4-pack) for standard ChatterBait jigs and 3.5” (5-pack) for compact jigs like the ChatterBait MiniMax. Also suitable for jig heads or swimbait hooks, the ChatterShad comes in 10 ChatterBait-coordinated colors. MSRP $4.99
Z-MAN GUPPY GRUBZ
The 2” Micro Finesse Guppy GrubZ offers unmatched durability with 10X Tough ElaZtech, making it a top crappie-sized twister tail bait. Its broad, thin curly tail and natural minnow body attract crappies, perch, trout, and panfish. Compatible with Micro Finesse ShroomZ and Micro Shad HeadZ jig heads, these baits ensure lifelike buoyancy, softness, and durability. Available in 10 colors, including glow and high-vis hues. Made in the U.S. MSRP $4.99 (8-pack)
Z-MAN DROP KICKERZ
Slender, extra-soft and built for vigorous yet subtle tail motion, the Z-Man Drop KickerZ is a sneaky little trick for forward-facing sonar applications, as well as drop-shot, Ned-rigging and hover-strolling. The 10X Tough ElaZtech bait’s rounded, wedge-shaped tail kicks and swims even at the slowest retrieve speeds. The Drop KickerZ’ finesse baitfish profile transitions to a ribbed belly that produces fish attracting bubble trails and vibration. A top and bottom hook-slot enables arrow-straight, easy weedless rigging with a small EWG hook. Bait is salt-impregnated to neutralize buoyancy and present itself in a natural, horizontal posture. Available in 2.75” (6-pack) and 3.5” (5-pack) sizes, and 10 pro selected color patterns. MSRP $4.99
Z-MAN PRAWNSTARZ
The Z-Man PrawnstarZ is a versatile and durable live shrimp clone designed for inshore fishing. It maintains a natural horizontal posture thanks to its buoyant ElaZtech body and balanced weight structure, perfect for sight-casting redfish, drifting for sea trout, dragging for flounder, and more. The bait’s tail fan, antennae, and swimming legs create lifelike movement, while abdominal segmentation enhances tail undulation. An internal glass rattle adds sound attraction. Available in 12 hand-painted colors, the PrawnstarZ comes with heavy-duty 2X strong Mustad UltraPoint hooks in 3.5” (3/8-ounce) and 5” (1/2-ounce) sizes. MSRP $8.99 (2-pack)
BERKLEY POWERBAIT SALTWATER POWER SWITCH SHRIMP
Berkley has introduced their newest soft bait to their lineup of Forward Facing Optimized baits, the PowerBait Power Switch Shrimp. The first saltwater bait to join the lineup, the Power Switch Shrimp gives anglers the ability to achieve maximum time in the strike zone and more control over the action of the bait in a lifelike pre-rigged shrimp shape. The Power Switch Shrimp has an erratic darting action designed to imitate a fleeing shrimp while used in conjunction with forward Facing Sonar to entice a strike from weary predators. MSRP $9.99
YAMAMOTO NUKI BUG
The Yamatanuki just got a little bugged out. Yamamoto’s all-new Nuki Bug is everything anglers love about the Yamatanuki, but with the addition of two flanged claws and six legs. The 3.5’’ Nuki Bug falls like the original but has a subtle swimming action, even when rigged weightless on an EWG Hook. Available in eight gorgeous colors with 5 per pack. MSRP $8.99
MISSILE BAITS MICRO D BOMB
The Micro D Bomb is a 2.3” bite sized creature bait with many finesse applications. When the Micro D Bomb is rigged on a drop-shot, Ned rig, split-shot, or even a Texas rig, finicky bass don’t stand a chance. Coming in an array of color options to trick any species of bass, the Micro D Bomb is going to be the go-to bait for any finesse angler looking for an advantage in a lake, river, pond, or creek. MSRP $4.69
BIG BITE BAITS BEST SKIPPER EVER
“Best” is a strong word. Big Bite Baits means it with the new Best Skipper Ever. Designed in collaboration with Nick Smith, known as the Informative Fisherman, the Best Skipper Ever is truly unlike anything else on the market. Measuring in at 3.5 inches, the BSE is built to skip like a rock—and that’s exactly what it does. Available in eight colors, the Best Skipper Ever is ready to live up to its name. MSRP $5.99
BIG BITE NEKORAMA
Designed in conjunction with MLF pro Drew Gill, the Big Bite Baits Nekorama is a 7″ worm built to be the ultimate Neko worm. Incorporating features that maximize success, The Nekorama features two indentions to better hold your O-ring and is designed with the perfect body-to-tail size proportions to achieve maximum action. Effective both deep and shallow, the Nekorama is available in 12 all-matte, realistic colors and comes 12 per pack.
HOOKS
GAMAKATSU CRANKBAIT CIRCLE HOOK
Bill Dance designed Crankbait Circle is a new concept in crankbait hooks which allows an angler to easily fish a plug in and around cover with less chance of hanging up. Incorporating the circle hook design increases an anglers hook to land ratio significantly, versus a standard treble style hook that is typically used on crankbaits. Adding the Magic Eye feature to this innovative new design allows you to quickly change hooks on your baits, due to the tapered eye design. Legendary angler Bill Dance is excited about the new possibilities the Crankbait Circle presents, including the ability to probe untapped waters that crankbaits often cannot reach. “I believe using crankbaits in heavy cover is an untapped angling opportunity for several species.” Available in sizes 4, 2, 1, 1/0, 2/0 and 3/0. MSRP $3.79-$4.49
GAMAKATSU G-FINESSE STINGER DROPSHOT
Gamakatsu and veteran professional angler Brent Ehrler expand on the groundbreaking line of G-Finesse Stinger hooks. The G-Finesse Stinger Dropshot hook features ultra-sharp Tournament Grade Wire (TGW) that’s thinner, stronger, and sharper than traditional wire, while also incorporating a welded wire keeper to lock your favorite plastics in place. Ehrler is excited about the new addition to the G-Finesse Stinger lineup and is looking forward to utilizing it at the highest level of competitive angling. “This new hook is just what I wanted to thread a soft-plastic bait all the way up on the hook on a drop-shot rig. The keeper holds the plastic in place and the Stinger design made from Tournament Grade Wire can’t be beat,” Brent Ehrler said. Available in sizes 6, 4, 2, 1, and 1/0. MSRP $4.99
GAMAKATSU HORIZON HEAD JIGS
Gamakatsu, one of the world’s leading manufacturers and innovators of fishing hooks and equipment, is proud to introduce the Horizon Head Series to the U.S. market. Developed and successfully utilized in Japan for the popular mid strolling technique, the Horizon Head Jigs are designed to maintain a horizontal posture while imparting an extremely natural action to your bait. The Horizon Head Series comes equipped with an ultra-sharp Gamakatsu round bend jig hook with Nano Alpha finish. The Horizon Head LG and Horizon Head LG Weedless have a Tournament Grade Wire (TGW) hook that is thinner, stronger, and sharper than the standard wire and features the Nano Alpha finish. The Nano Alpha finish is 2X slicker for improved hooking ratios and 4X more corrosion resistant than traditional finishes. This premium jig head series has three offerings: Horizon Head, Horizon Head LG and Horizon Head LG Weedless. MSRP $6.79
GAMAKATSU HORIZON HEAD WEEDLESS
Developed and successfully utilized in Japan for the popular mid strolling technique with forward-facing sonar, the Horizon Head Jigs are designed to maintain a horizontal posture while imparting an extremely natural action to your bait. The Horizon Head Series comes equipped with an ultra-sharp Gamakatsu round bend jig hook with Nano Alpha finish. The Horizon Head LG and Horizon Head LG Weedless have a Tournament Grade Wire (TGW) hook that’s thinner, stronger, and sharper than the standard wire and features the Nano Alpha finish. The Nano Alpha finish is 2X slicker for improved hooking ratios and four times more corrosion-resistant than traditional finishes. Available in four sizes ranging from 1/8 to 1/5 ounce and three hook sizes from 1/0 to 3/0. MSRP $6.79
VICTORY HOOKS 2X STRONG TREBLE
Victory Hooks is introducing a 2X strong version of the popular Victory Bend Treble. The unique hook bend from point to keeper pins fish and reduces “throwing” after hookset. The 2X strong version is intended for fishing heavier cover and is made with Victory’s Surewire Belgium Steel. Featuring the Endura needlepoint and a corrosion resistant black nickel finish, the Victory Bend 2X Strong treble is available in sizes: 8, 6, 4, and 2. Currently sold in bulk (1,000). MSRP: $299
Z-MAN LT LINE-THROUGH REPLACEMENT HOOKS
Designed for Z-Man® LT (Line-Through) Series baits, the LT Line-Through Replacement hooks match the Mulletron™ LT and Shadtron™ LT swimbaits. Custom, heavy-duty, sickle-shaped black nickel needlepoint hooks optimize superior strength, jaw penetration and holding power for exceptional hookset-to-net ratios. Forged to fit internal line-through bait harnesses, the hook stays securely implanted while the bait slides up the line, preventing fish from using lure weight as leverage. Available in 3/0 (matches 4.5” baits) and 5/0 (matches 6” baits) sizes. MSRP $3.99 (4-pack)
Z-MAN ZWG WORM HOOK
A custom, refined, medium-duty, extra-wide gap hook designed to grip and hold ElaZtech superplastics, the ZWG Worm Hook works equally well with conventional soft plastics. Conical molded plastics keeper positioned on neck of hook is easy to rig and locks bait nose in place, enhancing hookup ratios and preventing baits from sliding down after missed strikes. Positioning the hook point perfectly, a silicone bead rides the hook bend, keeping the bait aligned without the need to ‘Tex-pose’ rig. Dual-tapered hook point maintains sticky sharpness, while its black nickel-plated finish yields excellent corrosion resistance. Available in 3/0, 4/0 and 5/0 sizes. MSRP $5.99 (4-pack)
BUCKEYE LURES G-STROLL JIGHEAD
Designed by pro angler Gerald Swindle, the Buckeye G-Stroll Jighead is built for the mid-strolling technique that is growing in popularity by the day. Featuring an off-centered weight design that allows a soft-plastic minnow to rock back and forth when retrieved, the G-Stroll also sports an EWG-style hook that will pin the feistiest bass all the way back to your net. Available in four sizes (3/32-, 1/4-, 5/16-, and 3/8-ounce). MSRP $4.99 (3-pack)
BERKLEY FUSION19 HYBRID JIGHEAD
Building off the success and premium components of the Fusion19 swimbait jig head, the brand-new Fusion19 Hybrid Jighead has all of the same great features with a roundball jig construction and 90-degree line tie. This versatile jig head gives provides anglers with a low center of gravity to maintain precise balance and the opportunity to pair it with a variety of softbait shapes and sizes to help weary fish commit to bite. MSRP $5.99-$6.99
TROUT EYE X JIGHEAD
Built to perform at the highest levels, the Z-Man Trout Eye X Jighead employs a custom-made 2X strong Mustad 2/0 hook with AlphaPoint 4.8 technology for extreme sharpness, instant penetration and 10X durability over standard needlepoint hooks. Titan Steel coating offers 10 times more saltwater corrosion resistance over standard black nickel finishes. The elite-grade Trout Eye X Jigheads feature oversized 3D eyes, creating a discernible strike target and are adorned with durable powder-coated finishes and color matched eyes. Molded conical keeper barbs grip and hold ElaZtech® and standard soft plastic baits tight to jig head. Available in 1/8-, 3/16- and 1/4-ounce weights. Made in the U.S. MSRP $6.99 (3-pack)
DO IT HOVER JIG MOLD
Do-it Molds is thrilled to unveil the new Hover Jig Mold to the custom tackle community. The new mold allows builders to quickly cast quality Hover Jigs in sizes ranging from 1/16-, 3/32-, 1/8-, 5/32-, 3/16-, and 1/4-ounce sizes. Covering all the necessary weights while offering flexibility with hook size selection, the mold calls for the sticky and stout Victory 10111 Jig Hook, ranging all the way from size No. 2 to 4/0. Anglers can expect tremendous results whether it be in the garage or on the water—this mold pours with ease and yields great results. This mold is a must have for tackle tinkerers and perfecters. MSRP $55.00
MISSILE JIGS HOVER MISSLE
The Hover Missile is the most functional hover head with a high-quality hook, ideal for the mid-strolling technique popular with Forward Facing Sonar. Its missile-shaped weight points backwards for horizontal bait fall, and a patented hole in the top fin locks soft-plastic baits. Available in various sizes: 1/32-, 1/16-, and 1/8-ounce with No. 1 hook; 1/16-, 1/8-, 3/16-ounce with 2/0 hook; and 1/4- and 3/8-ounce with 4/0 hook. Perfect for catching suspended and schooling bass, and those visible on FFS. MSRP $5.99
BUCKEYE LURES HOVER RIG
The all-new Buckeye Hover Rig is the perfect answer to your pressured fish problems. Designed by western finesse fishing guru Brent Ehrler, the Hover Rig produces a gliding action that’s hard to pass up for even the most finnicky fish. A premium weed guard makes the versatile rig even more adaptable. Coming with three per pack, the Buckeye Hover Rig is available in 1/16-, 3/32-, and 1/8-ounce sizes. MSRP $5.99
BUCKEYE LURES FREESTYLE HEAD
Freedom is a precious thing, and that’s what the Buckeye Freestyle Head delivers to your baits. Designed by longtime pro Brent Ehrler, a free-swinging screw lock allows for an uninhibited range of motion for your swimbait of choice. Additionally, hook hangers on both the top and bottom of the head give anglers flexibility when it comes to rigging options. Rig the included treble on the bottom for a conventional presentation, or move to the top when fishing over vegetation, brush or snaggy cover. Available in four sizes (1/8-, 1/4-, 1/2-, 3/4-ounce) and six colors, the Buckeye Freestyle Head gives anglers freedom of choice when it comes to how they want to fish their swimbait. MSRP $6.99
Z-MAN RATTLE SNAKER TUNGSTEN SPIKEZ
Designed for use with the Z-Man Rattle-Snaker, Tungsten SpikeZ add extra weight to soft-plastic baits with precision. Easily embedded into ElaZtech superplastics via the Rattle-Snaker tool, their conical ribbed design locks in place for Neko rigging, hover strolling, and Tiny Child rigs. Made from high-density tungsten, they offer minimal size-to-weight ratios. Available in 1/32-ounce (9-pack), 1/16-ounce (6-pack), and 3/32-ounce (5-pack) weights. MSRP $6.99
STORAGE
PLANO WEEKEND SERIES TACKLE BAG
The refreshed Plano Weekend Series Tackle Bag enhances angler experience with functionality, value, and a modern look. It features a molded waterproof base, die-cut tool sleeves, quick-access slip pockets, daisy chain attachment points, and an adjustable shoulder strap. The heavy-duty, molded zipper ensures durability. Available in five colors and three sizes: 3500 ($23.99), 3600 ($26.99), and 3700 ($29.99).
SEAGUAR BULK LINE GO BAG
The Seaguar Bulk Line Go Bag is designed to store and manage up to six 1000-yard spools of Seaguar fluorocarbon line. Made from durable, weather-resistant rip-stop nylon, it features padded sides, no-slip plastic feet, and corner guards for protection. Inside, adjustable dividers allow for customization, and molded rubberized line ports facilitate spooling directly from the bag. This well-built bag ensures easy, organized access to your bulk line, saving money and hassle in the long run. MSRP $69.99
SEAGUAR LEADER FEEDER
Seaguar has introduced new leader spool bags and a bulk line storage solution to help anglers manage their fishing gear. The Seaguar Leader Feeder bags, available in three sizes, store three or six spools, featuring durable, weather-resistant rip-stop nylon, Velcro flaps, and dual grommets for easy line dispensing. The Bulk Line Go Bag secures up to six 1000-yard spools, with adjustable dividers and molded line ports for spooling directly from the bag. Available Fall 2024, with prices from $18.99 to $24.99.
TOOLS
EGO LINE CUTTER
Given the widespread use of superline for various techniques and species, a braid cutter needs to be in ever angler’s survival kit. Sure, you can use a knife in a pinch, but it’s hard to beat a dedicated tool for the job—especially one with a split ring jaw tip to help replace old treble hooks on crankbaits and such. Ultimately, the inexpensive EGO Line Cutter is a compact scissor tool designed to cut through some of the toughest braided line on the market. MSRP $6.99
GAMAKATSU CERAMIC BRAID SCISSORS
The 4.75” Ceramic Braid Scissors are a great option for the serious or casual angler. These compact scissors feature ceramic serrated blades that cut braided and other fishing lines with ease. The ceramic blades incorporate a cutting-edge blade design to stay sharp longer, making them the perfect choice for all your line cutting needs. The ceramic blades are also rust-proof for use in both salt or freshwater. MSRP $16.99
EGO WATERPROOF SCALE/MEASURING TAPE
The EGO Waterproof Fishing Scale is the ultimate digital fishing tool, capable of weighing up to 110 pounds with a 100-percent waterproof body. Its ergonomic handle ensures easy lifting, even for heavier loads. This scale features an internal tape measure for length and girth measurements, perfect for creating replicas of your catches. Additional features include tare/data lock function, stainless steel hook, and a strong ABS plastic body. It weighs in pounds, kilograms, and ounces. Includes user manual, screwdriver, and 2 AAA batteries. MSRP $59.99
EGO 34” MEASURING BOARD
For boat fishing, especially in waters with slot limits and for tournaments, don’t forget a bump board. The EGO 34” measuring board offers an efficient and accurate way to measure fish length without the hassle of a traditional tape. Simply set the fish on the board and place the nose against the vertical end for a quick measurement. Made from rugged aluminum, it’s laser-etched for accurate 1/16-inch increments. MSRP $52.99
EGO FILLET KNIFE (KRYPTEK)
The EGO Fillet Knife stands out in a crowded market of sub-par knives. Designed to fillet various fish sizes, it features a titanium-coated blade and poly sheath for protection. The knife offers the perfect balance of flexibility, making it ideal for cutting around rib cages and skinning everything from panfish to larger gamefish. Its sharp point easily punctures tough fish skin and scales. The durable titanium-coated blade maintains its edge longer, and with a price under $25, it’s a new classic. MSRP $24.99
EGO VICE GRIP TOOL
The EGO Vice Grip Tool is the ultimate solution for safely handling toothy fish like pike and various inshore species. Its innovative ABS plastic design allows for easy one-handed use, and the jaws lock in place automatically, just like a pair of vice grips. With an 11-inch total length and an adjustable wrist lanyard, this tool ensures you maintain a secure grip on your catch. Affordable and reliable, the EGO Vice Grip Tool keeps you safe from fish slime and unpredictable movements. MSRP $12.99
EGO KRYPTEK 8” ALUMINUM PLIERS
The EGO Kryptek 8” Aluminum Pliers are essential for every angler, handling everything from small to large, treble-hook entangled gamefish. Featuring high-tech Kryptek camo technology, these ultra-lightweight pliers are made from durable aircraft-grade aluminum. Equipped with a split-ring tool, crimping slots, and replaceable stainless-steel cutters, they easily cut tough braided, stiff fluorocarbon, and standard monofilament line. With contoured handles for a comfortable grip, thumb posts, and stainless-steel jaw plates, these pliers offer exceptional versatility and quality, making them the best value in the competitive fishing plier market. MSRP $48.99
EGO KRYPTEK PLIER SHEATH
The EGO Kryptek Plier Sheath is perfect for on-the-go anglers, designed to securely house EGO Kryptek 8” Aluminum Pliers or EGO Ti22 Titanium Fishing Pliers. Made from heavy-duty fabric and rubber, it ensures durability in tough fishing conditions. The sheath features a coiled lanyard, molded pocket for protection, and a universal design fitting most 6.5- and 7.5-inch pliers. With easy plier access, durable construction, a quick clip lanyard, and Kryptek camo technology, it’s designed for both wet and dry use. Belt loops allow for secure attachment. MSRP $22.99
AFTCO TITAN LANDING NET
Introducing Titan, the last net you’ll ever need. Proudly made in the U.S. with a lifetime guarantee, Titan is meticulously crafted from top-tier aircraft-grade aluminum. Its heavy-duty machined yoke guarantees maximum durability, and an extendable locking handle offers versatility for any catch. The hand-sewn, 100-percent latex-infused 1-inch knotless netting protects fish and prevents hooks from getting stuck. MSRP $299
CRB PRO INLETTING TOOL
CRB PRO engineered the Inletting Tool as a versatile and durable rod building essential for creating custom grips with ease. Providing precise and smooth cuts into cork or EVA, it’s perfect for making inlets for fly reel seats or adding one-of-a-kind grip and rod butt inserts. Featuring an anodized aluminum cutting head with interchangeable blades and along drive shaft with a 6mm guide sleeve, this tool is ready for any custom rod building task you put in front of it. MSRP $34.95
P-LINE STAINLESS STEEL 10″ FISH GRIPPER
The P-Line 10” Stainless Steel Fish Gripper is stainless steel features a 40-pound spring-loaded scale. The handle is designed to easily fit in your hand and has a spring-loaded trigger grip to secure your catch. The Gripper also features an adjustable wrist lanyard to securely attach to your wrist while in use. This product is sold in a 12-piece display with bulk 6-pack refills available.
BOATING
GARMIN 48” FORCE KRAKEN TROLLING MOTOR
Harness the power of the Force Kraken trolling motor, now with a 48-inch shaft length. Stay put with precise anchor lock technology and add LiveScope live sonar through the trolling motor shaft. Select models include a GT56 integrated transducer for best-in-class CHIRP, ClearVü, and SideVü sonars. The pivot-style mount frees up deck space, and the 48-inch shaft is ideal for boats with smaller freeboards. Navigate wirelessly via chartplotter, remote, or compatible Garmin smartwatch. Saltwater-rated for corrosion protection. MSRP $3599.99 (black), $3799.99 (white)
MINN KOTA RIPTIDE INSTINCT QUEST
Meet the only hands-free trolling motor on the high seas. Riptide Instinct™ QUEST™ features Auto Stow and Deploy, dropping your motor into your preferred spot or swimming onto the next one at the press of a button. Stay in striking distance with advanced GPS navigation and its 100-inch carbon fiber shaft—the longest of any brushless saltwater trolling motor on the market. Fish flats, reefs and wrecks with the game-changing power of Riptide Instinct. MSRP starting at $4,399.99
MINN KOTA TERROVA QUEST
Cast more, steer less with the one-boat network. Terrova gives you the best of Minn Kota, but it becomes even more unstoppable when you link it up with your Humminbird using the One-Boat Network. It turns your boat into a self-driving fishing machine. Brings you incredibly detailed, real-time views of the underwater world. And gives you control of everything on your boat – including your shallow water anchor – from anywhere on your boat. MSRP $3,599.99
MINN KOTA ULTERRA QUEST
Skip the trips to the front of your boat to drop in your motor or adjust its depth. With Minn Kota Ulterra, you have free rein to fish with revolutionary hands-free features. Auto Stow/Deploy gets you in, out and on your way to a better spot while Power Trim lets you adjust to the lake’s changing conditions. Spot-Lock, the most accurate GPS anchor. Enhanced GPS navigation to keep you on the attack. Ulterra’s Auto Stow/Deploy gives you instant control to follow your instincts and keeps you free to fish, on any front. MSRP $4,199.99
POWER POLE DUAL BLADES POWERED BY ONE PUMP
The NEW Dual Blades powered by ONE Pump offer enhanced hydraulics for smooth, simultaneous anchor deployment and retraction. The ONE Pump is nearly 20-percent quieter, 40-percent lighter, and 40-percent more energy-efficient than individual models, providing a cleaner rigging area and freeing up space for essential marine gear. Integrating with most MFDs, it delivers unrivaled Total Boat Control, reducing maintenance needs and potential failure points. Engineered for peak reliability, it withstands harsh marine conditions, ensuring long-lasting performance. Experience innovation, efficiency, and dependability with this cutting-edge shallow water anchoring solution. MSRP $4599.99
MISC. ACCESSORIES
NIDEK MEDICAL OXYGEN ENRICHMENT SYSTEMS
Nidek has introduced three new top-tier oxygen enrichment systems: the PiranhO2, the Angler, and the ‘Cuda. Each system features advanced nano bubble diffuser technology, enhancing fish health and reducing stress. PiranhO2: Perfect for bass fishing boats, compact (10.5″ x 8″ x 4.5″) and lightweight (4.2 pounds), delivers 0.25 LPM of oxygen per port at over 85-percent concentration, and uses 12V DC power, $825. Angler: Ideal for small ponds and aquariums, delivers 2 LPM oxygen, boosts 38-gallon tank to 20 ppm in two hours, and weighs 15 pounds, $1400. ‘Cuda: For larger tanks, ensures 8-10 ppm oxygen in 500-gallon tanks within 24 hours, $2400.
AMERICAN BAITWORKS BAITFUEL INJECTOR KIT
The BaitFuel Injector Kit allows you to “fuel inject” BaitFuel fish attractant into any soft plastic you fish with. Injecting the scent directly into the soft plastic adds more BaitFuel into the bait and allows it to slowly disperse from the puncture hole-increasing the amount of scent your bait releases and supercharging your baits with even more BaitFuel. Each BaitFuel injector Kit comes with four reusable vials prefilled with BaitFuel. MSRP $24.99
BEATDOWN LVS34 REPLACEMENT KNOBS
BeatDown Outdoors billet aluminum replacement knob is designed to replace the plastic LVS 34 knob. This BeatDown replacement knob is coated with anodized black and BD logo etched on the cap. MSRP $24.99
BATSON SMART QUAD DRYER
There’s an increasing number of small to medium-sized fishing rod crafters in the market today. The Batson Smart Quad Dryer offers time savings and convenience to rod makers looking to save time and scale up production. Wi-Fi network connectivity with smartphone app come standard and offer hassle-free control from any location. Schedule motor shutdowns after a specific curing time and easily turn off individual units remotely. The Quad Dryer is designed for plug-and-play simplicity and functions seamlessly. Plug in one cord and you are ready to dry up to four rods simultaneously.
BATSON 2025 MASTER ROD BUILDING CATALOG
Over the years, the Batson Master Catalog has grown from a simple catalog into a big, beautiful, coffee-table-style publication that’s a must-have for rod builders and anglers that appreciate the very best rod blanks and components available. This will be Batson’s 25th year in business and this silver anniversary catalog edition will be our largest ever—over 350 pages. See all the new products available from Rainshadow, Alps, Forecast, and others, check out what our pro staff has been up to, and get the full story behind Batson Enterprises and our dedication to serving the fishing industry.
AMERICAN TACKLE TIFORGED AIR SPINNING GUIDES
TiForged Air Spinning Guide Sets are built to offer an extremely lightweight and versatile guide train for any light to medium spinning rod. With the 10 guides included in the kit, builders can outfit any fishing rod up to 7’6” with the perfect amount of guides. The American Tackle TiForged Air Guides offer hard, durable stainless rings for zero ring loss set in slim-profile, lightweight, stainless frames. MSRP $12.99
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