SEVIIN reel

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Durability Proven by Testing


SEVIIN Reels aspires to deliver anglers with the most reliable and dependable reels available. The manufacturer operates on a “Trust but Verifyโ€ basis with all of its suppliers and partners. That means, in addition to the required performance testing data provided by its partners, SEVIIN performs its own in-depth, torturous testing on every production run of reels to assure it’s providing anglers with the most durable and reliable performance โ€” hallmarks of the SEVIIN brand.

To this end, the SEVIIN team has designed and built its very own testing laboratory inside the St. Croix factory in Park Falls, Wisconsin. Here, purpose-engineered, custom testing equipment of its own design continuously performs 12 distinct tests on its GF Series baitcasting reels.

Specific individual tests include 1) temperature, 2) humidity/salt spray, 3) chemical resistance, 4) ultraviolet exposure, 5) dunk, 6) trip lifecycle, 7) gear endurance, 8) drop, 9) line guide retention, 10) pinion engagement, 11) gear strength, and 12) drag performance.

The trip lifecycle test consists of putting GF Series low-profile baitcasting reels through 200,000 cycles on a custom-engineered and precision-constructed instrument within the testing laboratory. A cycle consists of depressing and then releasing the thumb bar, then re-engaging the spool with a partial turn of the handle. Reels shall remain fully functional after trip lifecycle testing.

The Trip Lifecycle Test

The trip lifecycle test is just one of the rigorous testing protocols the GF reels must pass before making their way into anglersโ€™ hands. Learn more at seviinreels.com.

Interested in becoming a SEVIIN dealer? Email dealersupport@SEVIINreels.com.