Phenix Rods, known for uncompromising quality and attention to detail, is now a part of the GSM Outdoors family. Established in 1977, Phenix has become a brand that both freshwater and saltwater anglers recognize and respect. This acquisition marks GSM’s entrance into the fishing rod world.
“We were only looking for something special to be our flagship brand when entering the rod category,” said Crispin Powley, GSM senior vice president of fishing. “There was zero doubt or hesitation that Phenix was the one when the opportunity came about. This brand has a legacy and tradition that is second to none. It’s a unique and superior product that we can’t wait to put our resources behind.”
“Our fishing team was adamant that Phenix was the perfect brand for GSM to lead the category with,” said Edward Castro, CEO of GSM. “The previous ownership has done a tremendous job and I feel certain that we can elevate Phenix even more through design, innovation, and our distribution channels.”