B.A.S.S. announced this week that GSM Outdoors will be partnering with the worldwide authority on bass fishing to present the 2024 Bassmaster Classic Outdoors Expo to be held in conjunction with the 2024 Bassmaster Classic March 22-24 on Oklahoma’s Grand Lake O’ the Cherokees. Recognized as fishing’s biggest consumer show, the Bassmaster Classic Outdoors Expo presented by GSM Outdoors annually draws more than 200 exhibitors from around the world.
“We are excited to promote our brands and products during the premier venue in all of professional fishing,” said Crispin Powley, senior vice president of fishing at GSM Outdoors. “Having attended over 20 Bassmaster Classic Outdoors Expos in my career, I fully appreciate the significance and opportunity of having this many avid anglers in one place and the opportunity to interact with them. We look forward to this chance to talk fishing and fishing products with our fellow anglers and the core of who we build our products for.”
The GSM Outdoors family represents some of the industry’s most iconic fishing brands, including Yamamoto Baits, Bill Lewis, Buckeye Lures, Big Bite Baits, Steel Shad, Phenix Rods, and Cuda.
“We are thrilled about this partnership with GSM Outdoors,” said Chase Anderson, CEO of B.A.S.S. “It’s a perfect match, pairing the sport’s most exciting consumer show featuring the most rabid bass fishing fans on the planet with a company that is on the cutting edge of building products to support this passion. Plus, both our organizations place a sharp focus on preserving the legacy of the outdoors and responsible stewardship of the resource, which will be highlighted on bass fishing’s biggest stage.”
The Outdoors Expo is the crown jewel of the Bassmaster Classic, which drew a record-breaking 163,914 fans from across the world last year in Knoxville, Tennessee. The Bassmaster Classic won the 2023 SportsTravel Award for Best Professional Event, and the Outdoors Expo was in large part responsible for the $35.5 million economic impact from the event, which produced more than $2.85 million in state and local taxes.