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Rather Outdoors is a family of industry-leading brands with a common purpose, protecting and nurturing the legendary outdoor brands we grew up with. We are focused on fishing and spending life outdoors while providing outdoor enthusiasts with the right gear for every step of their journey. We’re proud to work with co-workers who share our passions and values, and work as a family to make our mission a success.
We’re looking for that person that is self-motivated, willing to take on challenges head-on and is able to adapt as needed to find solutions on the spot to ensure a project is executed at the highest level. The Brand Marketing Manager is responsible for assisting in the development and execution of marketing strategies, plans, and projects in support of the corporation’s North American revenue and market share for the Quantum brand. The Brand Marketing Manager will be responsible for establishing and maintaining strong brand identity in the fishing industry.
Essential Responsibilities:
- Assist VP Marketing in managing, directing and leading marketing department staff to drive aligned brand strategies.
- Assist in developing and managing budgets to support brand strategies and initiatives.
- Conduct market research to uncover market needs, opportunities, and trends.
- Direct efforts to identify new prospects, develop prospects into consumers, retain and expand sales with existing consumers.
- Coordinate, evaluate and plan brand communications including; Print, Digital, Social Advertising & Tracking,
- Web, Video Content Development, Publicity, Press Releases, Retail and Dealer Support, Case Studies and all associated branded media.
- Assist in planning and coordination for trade shows to include promotions, equipment, supervision of booth assembly and tear-down, management of corporate exhibit properties, etc.
- Evaluate, select, and manage vendors used for outsourcing opportunities.
- Assist in the efforts to educate Sales team, end users and employees on new brand strategies, campaigns, and marketing initiatives.
- Promote teamwork amongst partner teams, to include brand, D2C/web, product development, sales, and accounting groups.
Qualifications:
- 4 Year Degree in Marketing, Business, or a related area—fishing and/or outdoor industry experience preferred.
- Experience with Adobe products, particularly Acrobat Pro and InDesign.
- At least five years in marketing including track record regarding increasing responsibilities, leadership experience, and exceptional performance.
- Demonstrated ability to supervise and guide a team.
- Must possess strong written and verbal communication skills.
- Must possess interpersonal and facilitation skills.
- Strong Microsoft Office and Windows based computer applications skills.
- Fishing or Outdoor Industry experience strongly preferred.
Additional Requirements:
This is largely a sedentary role; however, when attending trade shows and other events, standing for up to 8 hours a day may be requires, along with moderate lifting, bending, pushing and/or pulling.
