Missile Baits

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Missile Baits Partners With Outdoor Brand Team


Missile Baits is partnering with Outdoor Brand Team for assistance in growing sales and the Missile brand across its territory. After 11 years, Missile Baits continues to grow in the bass fishing tackle market for soft plastics, skirted jigs, and terminal tackle. Outdoor Brand Team has extensive expertise and experience working with select brands in the fishing industry to grow sales. OBT will represent the Missile line up of plastics and jigs across its territory in the Eastern half of the United States.

“I have personally worked with the whole OBT crew for over 10 years through other brands and they do an amazing job for the brands that they represent,” said John Crews, Missile Baits owner. “Missile has never had the opportunity to partner with OBT, but they recently had an opening, so I jumped on it. OBT will definitely help Missile Baits continue to grow and expand for many more years.”

“John and his team have built a great brand and we are excited to join the Missile team,” said Matt Ledbetter, sales manager for OBT. “The range of products and colors they have in their lineup is outstanding, and I know our team can help them continue to grow the Missile brand.”

The official kickoff date for the partnership between Missile Baits and OBT was Oct. 2, 2023.